The Stern Effect

Stern Remains Close to NBA

David Stern Remains Not too Far Away from NBA

He hasn’t been the commissioner of the NBA for a bit over three years now, but David Stern remains as close as ever to the empire he helped take off.

In fact, at 74-years of age, Sterns new office is located just a few minutes away from his former office in the NBA headquarters. Now more of a businessman than a sports mastermind, Stern makes use of his free time advising venture capital firms from his position at the helm of DJS Global Advisers while also investing in a number of start-ups, some of them in the realm of revolutionary sports technology.

He still remains close to the NBA product, the league he helped take from its infancy and flip it into a $5-billion brand. He still watches plenty of games and still remains up to date with the league’s business and global  ventures.

“In addition to the talent, I’m in awe of the shooting skills of Steph Curry, of Klay Thompson, of a [Russell] Westbrook and a [James] Harden, et cetera,” Stern told The Associated Press in an over-the-phone interview. “But I’m also in awe of the potential the league has both digitally and globally. So the game is strong, the attendance is at a record, the future is extraordinary internationally and the league is a leader under Adam [Silver] in the digital sphere.

“So it’s really a wonderful opportunity for the owners, for the players, and for my former colleagues at the team and league level.”

The NBA is most definitely in good hands, whether it be with it’s new commissioner, or its new crop of superstars, but the league’s rise will always be attributed to the leadership of Stern, who still keeps himself occupied in the world of business – just not as occupied as he once was in his 30 years atop the NBA.

“I’m as busy as ever, but not at night,” Stern said. “Nobody calls, nobody goes into the stands, nobody goes after their coach, nobody bumps an official. My life has been purified.”


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