NBA Developmental League to NBA G League
As of Tuesday, effective immediately, the NBA has renamed its developmental grounds. The NBA and Gatorade partnered together to announce that the NBA minor league will now officially become the NBA G League.
That’s right, Gatorade has its own league now. The biggest ballers in the world may very well be the company providing NBA players with the carbohydrates and electrolytes they need to ball out on the basketball floor.
As of today, the Washington Wizards announced the launch of their very own developmental team, pushing the number of clubs to 27 for the upcoming season, five of whom will be expansion teams.
As well, for the first time in league history, NBA franchises will be able to sign up to two “two-way” players to NBA contracts. These contracts will allow the players to spend up to 45-days with the main roster, but will be relegated to the G League for the majority of the season.
The popularity of the NBA G league continues to grow. Last year an estimated 1.5-million fans attended games, marking the eighth straight season in which the league has surpassed one-million fans.
“This is a pivotal moment for the NBA G League,” said NBA G League President Malcolm Turner. “The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development.”
Gatorade has been an important partner of the NBA since the 2001-02 season.