NIKE Attempting to Implement New Technology to Up Jersey Game
Early into the new NBA season, the new NIKE jerseys are making a statement on the hardwood – very quickly revolutionizing the jersey game.
With Dri-FIT installed technology and increased ventilation, players are now wearing lighter jerseys that will not slow them down as the season progresses. NIKE also used 3D body maps of the league’s players to ensure a perfect fit for everyone.
One other feature that has become awfully noticeable with the new NBA jerseys is it’s easy-to-tear material. While granted, the NBA’s multi-billion dollar partner is aggressively attempting to find a new way to revolutionize the jersey industry, there have been multiple scenarios where the lightweight jerseys were having trouble surviving single games.
Most notably, the game’s best player, LeBron James struggled mightly to complete the first game of the NBA season with his Cleveland Cavaliers home jersey in tact.
While the logic behind the new jerseys is cool and the technology is ground-breaking, the work for NIKE is not nearly done and as the season and these new contract between the sports clothing brand and the league continues, it is fair to accept that changes will come.