Calling All Creators

Calling All Creators

Adidas Taking Shoe, Advertisement Game to Whole New Level

“Calling all creators: those with the need to make something new.”

A feast of the immortals, a celebration of some of the greatest athletes in the world.

In a brand new commercial, Adidas brought together the likes of Lionel Messi, James Harden, and Von Miller for one of the most incredible shoe skits in recent memory.

“We live at the intersection of sport and culture and the people around the table represent that,” Adidas vice president, global brand communications Ryan Morlan told Adweek. “Each person featured in this campaign are true creators in their own right and have shaped their industry in some way or another. We wanted to bring this notable group of creators together to inspire others to think differently in their game, life and world.”

“The level of engagement from every creator at the table was unbelievable,” he added. “Each and every creator featured in this film contributed their own words to the final product.”

The commercial was launched on the multibillion dollar company’s YouTube Channel and is available to be seen in 33-different countries.

“It’s not about border, gender, or race. I ain’t trying to stay in my lane. I’m trying to strike while the iron hot.”

If this doesn’t make you want to go out any buy some Adidas kicks, I don’t know what will.


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