Celebrating Activism

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NBA Set to Honour Martin Luther King on Monday Night

With 11-games on the schedule, the NBA is set to celebrate and honour human rights activist Martin Luther King on Monday Night.

From Kyrie Irving, to LeBron James, to Kevin Durant, every player in the NBA will be sporting custom NIKE pregame warm-up shirts with King’s infamous “I have a dream” quote on them while an array of stars will wear specially designed sneakers for the occasion. Over the past few seasons, the NBA has become more lenient on the manner and likewise, NBA stars have been using the opportunity to raise awareness.

“Our group started looking at this stuff in the mid-’90s,” said Christopher Arena, the NBA’s senior vice president of identity, outfitting and equipment. “Back then, the rules were you had to have the majority of the shoe in black or white. 51 percent has always been the number that’s been thrown out. The basis of that was to create some form of team unity.”

Credit: ESPN.com

The NBA of course will look at the sneakers worn tonight on a case-to-case basis to make sure each pair is appropriate and promotes the right messages as opposed to self-promoting the NBA players wearing them.

“As long as there’s no corporate advertising, if guys are honoring someone and might write in Sharpie, we’ll look at that on a case-by-case basis. If there are charitable elements, we want to make sure that those charities are real and relevant. That’s really it.”

With the Golden State Warriors-Cleveland Cavaliers rematch stealing all headlines, tonight will be about so much more, and NBA stars will assuredly use this time to stand up and support a cause that they believe in.

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