Changing the Marketing Philosophy

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NBA x THINK450

NBA, THINK450 to Start New Era in Global Marketing for NBA Players

Leading into the weekend, the NBA has announced a brand new strategic philosophy in a new era in the global marketing of both current and future NBA players.

This brand shall be called THINK450 – the ‘innovation engine’ of the NBPA – with the sole purpose of providing inspiration and growth to the global marketplace through the players themselves.

“Every day, all day, our team focuses on opportunities for all 450 guys — so THINK450 is a constant reminder of that approach for the players, the marketplace and our own team,” Said Jordan Schlachter, President of THINK450. “THINK450 is an entirely new way to think about and communicate our role, our mission, and our purpose.”

Together, between the NBPA and THINK450, the All-Star experience for players this weekend has been unprecedented.

“NBA players are already the most marketable athletes on the planet, and we’ve only just begun to scratch the surface in terms of what they can accomplish collectively off the court,” said Que Gaskins, Chief Brand Officer, THINK450. “With THINK450, now is the time to take the next step in harnessing this marketing power and be truly disruptive — not just for a few, but for all 450 players, and those to come in the future.”

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