Nike and the NBA now in Charge of Which Uniforms Teams Wear
Nike hasn’t had the best debut season as the NBA’s uniform brand, but at the very least they’re trying.
And they are taking more control over the league’s teams.
While traditionally teams would select which jersey they would wear for every given game, the NBA and Nike will now takeover the honours. To keep things organized, the NBA will provide each team with a set uniform schedule moving forward.
“The league gives us a master schedule,” said Celtics travel and equipment coordinator John Connor. “We put it on the wall and we just give out what’s on the wall. We get the schedule and what we’re supposed to wear from the league, and it’s for the whole year. It used to be Paul Pierce saying, ‘Hey, let’s wear the green/black ones.’ Not anymore. The players can’t control it.”
The League is in it’s first year of an eight year contract with Nike.
“They changed the tight colors, too,” said Connor. “Nike will call out, like, they want green tights with the green uniforms or white tights with green uniforms, black tights on white. They actually script for like 50 percent of the games what everything has to be. It’s a lot more restrictive.”
The issue now – packing is slightly more annoying now.
“Way more,” said Connor. “We’re carrying more bags than ever, because sometimes you’re going on a four-game trip and you’re wearing three different uniforms. Then you need backups for every one. I used to travel with 15 bags, and now we’re easily up to 25 or 30 now. That includes basketballs and practice gear and all that stuff. But it’s at least seven or eight more bags just for uniforms now.”
At least Nike is trying.