Clippers, Mavericks Agree to Jersey Sponsorships with Bumble, 5miles
In today’s NBA, jersey sponsorships are simply something everyone has gotten used to.
No matter who’s jersey you look at, you see something. Sunlife, Quicken Loans, the list goes on and on. Teams are getting sponsored by multi-million and even billion dollar industries and the league generates even more revenue from it.
Recently, the Dallas Mavericks and the Los Angeles Clippers found their newest jersey sponsors.
The Mavs have agreed to a partnership with 5miles, a Dallas-based online and app marketplace company that launched not too long ago, in January 2015.
“We’re lucky to partner with a locally based company that is innovative and growing exponentially,” Dallas Mavericks owner Mark Cuban commented on the partnership.
Meanwhile the Clippers will have a very interesting sponsor. The Clippers swiped right on Bumble, a dating app geared for women. Moreover, the Clippers will don an “empowerment badge” logo on their uniforms, in an effort to promote gender equality.
“We wanted to do something where we could really stand out and do something meaningful,” Clippers owner Steve Ballmer said. “The way it is positioned it becomes part of the game, so it’s an opportunity to have more meaning for everybody.”
According to Bloomberg, the contract is worth a reportedly $20-million over three years. The Clippers are the 20th team in the NBA to agree to a jersey sponsorship contract, and NBA three-year pilot initiative.