The LeBron Factor

The LeBron Factor

New Lakers Superstar LeBron James is in a League of his Own

There aren’t many people who can be bigger than the NBA itself. LeBron James is in his own league.

“LeBron is bigger than the NBA,” Magic Johnson said. “Look at his Twitter followers, his Instagram followers.”

James has 41.9 million followers on Twitter compared to the NBA’s 27.9 million. Another 39.1 million follow James on Instagram compared to 29.3 million for the NBA’s official account. He laps the organization that he has been a part of for 15-long seasons. On the day of LeBron’s signing, the Los Angeles Lakers social media accounts gained an extra 46-thousand followers, which is simply unheard of.

LeBron James – The King of Los Angeles. 👀 🔥 👑(📸 via Twitter/never1959)

Posted by theScore on Friday, July 6, 2018

James confirmed that he will be donning the number-23 in his Lakers uniform, but will wear the number-6 in practice. James wore the number-6 in his time with the Miami Heat, while wearing the number-23 in his time with the Cleveland Cavaliers.


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