Rapper Kanye West’s Adidas Yeezy Brand to Release Basketball Shoe in 2019
If you haven’t had enough Kanye West in your life yet, just wait.
The rap superstar and mogul’s Adidas Yeezy Brand is set to debut its first basketball sneaker in 2019. A line that primarily focused on providing lifestyle sneakers is set to jump onto the hardwood. The price of the upcoming shoe is expected to be hefty, with some reports calling out a number north of $225.
West is looking to thrust his Yeezy Bran into the basketball market that has seen a resurgence in competition of late, with Puma signing a number of top rookie prospects, while AND1 and New Balance are eying new partnerships with the NBA.
James Harden and Donovan Mitchell are the top basketball names of Adidas.