Home of the Atlanta Hawks to be Renamed to Following Renovation
The Atlanta Hawks’ home arena is set to undergo a name change.
Being renamed for State Farm following some hefty $192.5-million renovations, the Atlanta Hawks have finalized a 20-year deal earlier in the week on the naming rights for their arena. The arena is in the final stages of the renovation process and is expected to reopen just in time for the start of the Hawks’ 50th year.
The Hawks have played their home games at the Philips Arena since 1999 and now.
OFFICIAL: We have a new home at State Farm Arena.
— Atlanta Hawks (@ATLHawks) August 29, 2018
A red State Farm logo will seen atop of the Arena once all is said and done.
“It’s going to be a social place unlike anywhere else in the NBA,” Hawks CEO Steve Koonin told The Associated Press. “All of our research told us that people don’t want to sit down in a chair eating a hot dog out of aluminum foil and watch a game. They want a great night out. … Think Vegas pool meets sporting event.”
This of course is a very exciting move for State Farm, despite the Philips Arena holding the lowest seating capacity in the entire NBA.
“This decision symbolizes our pledge to making a difference in communities, building our brand locally and nationally, and ultimately growing State Farm,” said State Farm Chairman and Chief Executive Officer Michael Tipsord. “The Atlanta Hawks Basketball Club is well known for giving back in this community. Along with our Neighborhood of Good initiative, we’ll have new opportunities to invest in the local community.”
It is the start of a new era in Atlanta.