JBL Audio Announces Endorsement Deal with The Greek Freak
Shortly after the NBA announced its partnership with Beats by Dr. Dre, JBL Audio have officially signed Giannis Antetokounmpo to its endorsement roster.
The Greek Freak will join a star studded list which includes Stephen Curry, Kristaps Porzingis, and Andre Drummond. The report was first confirmed by Darren Rovell of ESPN.
“JBL and the NBA intersect perfectly at the heart of music, sports, technology and culture. We’ve established a strong basketball heritage through our collaboration with amazing athletes and teams,” said Ralph Santana, Chief Marketing Officer of HARMAN. “Looking forward, it was important to us to continue growing our thriving ambassador program, and to get one step closer to fans and consumers by working directly with players and teams. These partnerships will enable us to provide fans with unique content and epic experiences at the intersection of music and sports.”
After Beats scored NBA headphone sponsorship, @JBLaudio is striking back. They’ve signed the “Greek Freak” @Giannis_An34 to a deal. He’ll join @StephenCurry30, @kporzee & @AndreDrummond as JBL endorsers. pic.twitter.com/XwA4Ar6eTw
— Darren Rovell (@darrenrovell) September 12, 2018
JBL has not only focused on partnering with big name athletes, as the speaker company also has deals in place with the Golden State Warriors, the New York Knicks, and the Boston Celtics. The company plans on announcing new partnerships with the Miami Heat and Chicago Bulls upon the start of the upcoming NBA season.
But until then, welcome to the JBL Audio family, Greek Freak!