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Better's Luck

NBA Announces Partnership with Sportradar and Genius Sports

There’s a first for everything.

On Wednesday, the NBA announced its first betting data partnership in the United States. Sportsradar and Genius Sport will now have the non-exclusive right to distribute official NBA betting data across the country to licensed sports betting operators.

The NBA has been more accepting of sports gambling in the past few years and as more states legalize sports betting, the two partnering companies will allow the League to ensure legal sports betting in the U.S. Official betting data for WNBA games, including preseason and playoffs will be included.

“We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the U.S.  We have invested in this partnership as it is not only a tremendous opportunity for us, but ultimately for the fans of the NBA,” said Carsten Koerl, Chief Executive Officer of Sportradar. “With sports betting being so new to the United States, we will look to utilize our vast global experience in the space to implement innovative feeds and products to give fans and partners an amazing experience.”

The CEO of Genius Sports echoed the sentiments of Koerl.

“We are pleased that the NBA has chosen Genius Sports as an official data partner in the US.  We look forward to using NBA data to provide licensed US sports books with our suite of market leading in-game basketball betting products and services,” said Mark Locke, Chief Executive Officer of Genius Sports.  “We are world renowned for driving innovation in basketball sports betting and look forward to inspiring a more engaging betting experience for NBA fans.”

This is a definite big step for the NBA as they continue to enter the sports gambling market.

“Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data,” said NBA Commissioner Adam Silver.  “As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the U.S.”

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