NBA and FanDuel to Continue Successful and Innovative Partnership
With a deal already in place, the NBA and FanDuel announced a new multi-year partnership, which will leave the gambling company as the Authorized Gaming Operator of the NBA for the foreseeable future.
FanDuel will also continue its partnership with the WNBA as well.
The new partnership will grant FanDuel access to official NBA betting Data, league marks and logos. FanDuel will also continue to contribute to NBA InPlay, the interactive, mobile fantasy game launched back in 2016. The game allows fans to win prizes in real time while watching NBA games.
“The core of our terrific partnership with FanDuel has been focused on innovation around the fan experience, and we are excited to extend it to include sports betting,” said Scott Kaufman-Ross, Head of Fantasy & Gaming for the NBA. “Together, we have broken new ground in the fantasy world on both the NBA and WNBA, and now with the use of our official NBA betting data, will continue to collaborate on new ways to engage our passionate fans.”
The NBA partnered with FanDuel in 2014, becoming the first major professional sports league to begin a working relationship with the gambling company.
“The NBA was the first sports league we partnered with, and has been an incredible partner ever since,” said Matt King, the CEO of FanDuel. ” We share a clear view on how we can collaborate to bring basketball fans new ways to engage with the games and players they love. With the expansion of our fantasy agreement and addition of sports betting, we are excited to work together in ways we haven’t before.”
The initial partnership with FanDuel, was very clearly well worth the gamble for the NBA.