Changing the Game

Changing the Game

Nike Unveils First Ever Auto-Lacing Basketball Sneaker

Officially unveiled Tuesday, the Nike Adapt BB is the revolutionary first auto-lacing basketball sneaker. “We picked basketball as the first sport for Nike Adapt intentionally because of he demands that athletes put on their shoes,” said Nike’s VP creative director of innovation, Eric Avar. “During a normal basketball game, the athlete’s foot changes and the ability to quickly change your fit by loosening your shoe to increase blood flow and then tighten again is a key element that we believe will improve the athlete’s experience.”

When a player puts the shoe on, a custom motor and gear train senses the tension needed by the foot and adjusts accordingly. That’s where the brain, or FitAdapt technology, kicks in. By manual touch or by using the Nike Adapt app on a smartphone, players can input different fit settings depending on different moments of a game. For instance, during a timeout, a player can loosen the shoe for a few minutes before tightening it up as they re-enter the game.

Jayson Tatum will be the first NBA player to wear the shoes on Wednesday when the Boston Celtics host the Toronto Raptors. “I didn’t know what to expect,” Tatum told reporters. “Hearing about a shoe with all this technology and no laces, I didn’t know what it was going to look like. It really surprised me. It looked a lot better than I thought it would, and felt great – that was most important.”

The shoe will officially launch Feb. 17, with an expected price tag of $350.


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