The best of MAGIC Market Week
Megan Wilson / BALLnROLL.com
|When it comes to fashion inspiration often it's easiest to look at the runways for trends. Now, with the rise in street style and countless fashion blogs, many are taking their inspiration from the sidewalk and online. However, attending tradeshows is invaluable for both buyers, media and fashion fans looking for new trends and to see the development of brands. Recently I attended MAGIC Market Week in Las Vegas, Nevada, where roughly 3700 brands and 35,000 buyers come to do business - making it the largest fashion business event. To attract buyers and press, brands put out booths and displays of the latest product and samples, some that are delivered in a few weeks to up to the next season. While perusing the floor at both the Magic and Project three tradeshows, three men’s brands caught my eye - Comune, Zanerobe and GPPR.|
Comune is a Southern California-based brand with a great line of tees, denim, and sweaters. But where this brand really excels is outerwear, jackets and in their attention to detail. Their signature quilting treatment carries throughout the line and that details feels about luxurious and unique, but still remains at a very reasonable price point. Their silhouette is narrow and tailored without being overly slim while the denim and suede pieces are well-cut and high quality without being heavy. The two standout pieces were a denim jacket with quilted sleeves and a lightweight leather quilted leather vest. Both come in all black and clean, classic pieces that can be layered with a variety of looks. Starting this fall, they’ll also be introducing a women’s line that features some stunning suede vests. But be warned - your girl still might steal your crewnecks and vests - they’re that well cut!
GPPR, which stands for the Gentleman, the Philosopher, the Pervert and the Rebel, is a brand that tries to dress every aspect of the modern man. I’ve been a fan of GPPR for quite sometime as they really excel at creating special pieces for men that aren’t overly complicated or hard to mix and match within a wardrobe. Their menswear is equally accessible (both in terms of price and ease of wear) and playful but while remaining masculine. For both the spring and winter lines, the highlight were the button up shirts and jackets. The short and long sleeve button up shirts came in a variety of prints like polka dot, paisley bandana, the hemp leaf and the classic animal print and stripes. Navy, reds and sky blues were the colors of choice with special details like contrast pattern sleeve hems. The fit is slim but not skinny, for an up to date, easy to layer look. Their cheeky accessories like the “F*ck now, Apocolypse Later” toque and jackets with on-trend embroidered patches of nicknames of cities like “Sin City” and “Big Apple” are great pieces to collect and mix and match with your favorite basics.
Zanerobe is a standout in menswear thanks to their ability of mixing premium fabrics in comfortable yet polished silhouettes. Their all-over prints are not for the faint of heart but are often tonal, so they’re not too overwhelming. Standouts from the “We Are Wolves” fall/winter collection include a long sleeve pocket tee with a bandana paisley print and white pocket short sleeve shirts with Hawaiian print sleeves. But the real story here is their pants. Their popular “Sureshot” chino pant is the perfect balance of sweatpants comfort in a modern, grown up pant. The chinos have an elasticized waist, relaxed, slightly loose cute and inner leg panel in a breathable cotton twill. A mix of prints and great colors like navy and terracotta make them a great staple pant for casual Friday’s and weekends. Their denim, like the Scrambler slim jean, is a more affordable, less ridiculous way to get the Balmain biker jean look that’s continues to be hot in the streets and at the tradeshows.
All three brands are worth investing in both for the upcoming spring and summer seasons and into fall and winter. Try mixing and matching a Comune jacket with a GPPR shirt and Zanerobe pants and you’ll be comfortable, casual and yet still ahead of the rest of the style pack.
Posted on Mar 19, 2013