It’s 2011, a new year and a new All Star’s line-up. While we’re wondering if Dwight Howard and the Eastern All Stars will claim victory over headliner Kobe Bryant and a formidable Western team on February 20th, all eyes are on the newly designed All Star jerseys.
Can anyone say powerbands?
The jerseys are available in two varieties, a more traditional loose fit design or a skin-tight look reminiscent of tight-fitting football jerseys. It still remains to be seen whether or not the new jerseys actually promote better performance, yet being comprised of sixty-percent recycled materials makes them both stylish and environmentally viable. The jersey also features an embossed Los Angele’s skyline inside the lettering, paying homage to the host city of the 60th NBA All Star game.
Thermoplastic Polyurethane powerbands are ergonomically placed throughout the jersey, to align player’s core muscles and allegedly boost power to their key muscle groups.
The Jersey, with its bold sign-like typeface, may look simple but as you shouldn’t judge a book by its cover: If the powerband design lives up to its purported expectations, then these seemingly simple creations are a hidden trove of technological ingenuity.
The tight-fit jerseys make it difficult for opposing players to grab onto loose fabric, making the purported benefits of the design more strongly apparent.
Most NBA players wear compression garments underneath their traditional jerseys already, so wearing a compression style top eliminates the need for an undergarment. At the moment, this feature is optional.
With the option of a loose-fit jersey instead of the compression top, it’s still uncertain whether or not NBA players will choose to wear the tight-fit jerseys at all.
Adidas is really pushing to break the mould with their new design.
Adidas is also moving to reveal the AdiZero Rose 1.5 shoe design, a second version of the signature shoes of Dwight Howard and Derrick Rose will be introduced at the beginning of the season and will be available at Foot-Locker after the game.
The NBA All Star game is the perfect venue to showcase the new shoe design.