The couple is putting out a new unisex fragrance called Unbreakable, which will be available just short of February fourteenth. If you’re looking for a fragrance you and your significant other can share, look no further.

A scantily clad commercial reveals that Unbreakable is a joint venture between Kardashian and Odom. Unbreakable is the first product in a long list of items we can soon expect to see being released by the couple who are allegedly looking to launch their brand identity to new heights.

Admittedly, the thirty second ad of the couple is a little awkward, with Kardashian stealing the spotlight from Odom. It seemed to me Odom appears somewhat out of his element.

Is the perfume a good buy? Certainly the marketing agents working closely with Kardashian and Odom are doing a good job of branding this new product. The celebrity appeal of the new fragrance will definitely help push it off the shelves.

Odom is definitely a passionate basketball player and it appears he is transferring that passion into becoming an entrepreneur.

The couple hasn’t said much about the new fragrance, except to expect it to be the first product of many. With their upcoming reality TV-show, the couple is definitely capitalizing on their auspicious marriage.

With Lamar keeping his side strong in the Western Conference, hopefully the potential success of the new fragrance will empower his game and have the Lakers seeing a newly energized Lamar Odom in the future.