The Canadian online tailor company Indochino has revealed The Steve Nash Collection, a Nash-helmed line that focuses on custom Merino Wool suits, silk ties, cuff links and pocket squares.
They’re stylish, well-made, but also affordable, with each of the six custom suits clocking in at below $600. “Indochino helps men dress stylishly without breaking the bank,” Nash said in a press release, “and to be a part of that by launching my own line is very special. I’m looking forward to hearing what people think of the collection and believe it will be positive.”
As with Amar’e Stoudemire, who recently announced his collaboration with Rachel Roy, Nash joins the ranks of NBA legends that have sunk their teeth into the world of fashion. But while Stoudemire went with what might be considered a safe bet, collaborating on a women’s wear line with an established somebody like Rachel Roy, Nash chose an innovative new industry.
Indochino is a company close to his heart. A BC native himself, Nash was friends with the tailor company’s chairman, Jeff Mallett. Having chosen Indochino as the company for his flagship fashion line, Nash is supporting the kind of modern innovation that a company like an online tailor represents.
Unlike mundane bespoke suit companies, customers log on to their computer, enter their measurements, and the suit is tailored and shipped to them, an efficient process that allows Indochino to market bespoke suits at an affordable price.
“I have a huge passion for men’s apparel and brands that are innovative,” said Nash. “So, it is extremely exciting for me to be a part of a brand like Indochino and to have the opportunity to design my own signature collection with them.”
In an interview with Indochino fansite Indochino Review, CEO Kyle Vucko said, “When Indochino began in 2007, we were the first in the space and it’s great to see that custom-made menswear online has grown into its own pocket of the industry. There are a number of things that still set us apart including the way we release new styles at a rapid pace and the close contact we have with manufacturing which allows us to have control over quality assurance. We are also still the only company that can deliver a suit in under two weeks.”
But what about the suits themselves? They’re classic in design, aiming towards clean cuts and peak lapels. The suits favour darker wool, highlighted by splashes of subtle colour, like the Steve Nash Charcoal Nailhead Suit. The nailhead pattern texturizes the material, and the patterned tie and pocket square bring out contrast and keep you from fading into the wall. The peak lapels lends flair to the look as well.
The pocket squares in particular are inspired choices, aiming for either bold designs (the Steve Abstract Swirl Pocket Square) or bold, eye-catching colours (the Steve Nash Blue Polka Dot Pocket Square). Excellent choice, given the dark, texturized wool.
Pictured: The Steve Nash Charcoal Nailhead Suit, $600 with Purple Dot Tie, $49 and Steve Nash Vintage Dots Pocket Square, $49
The Steve Nash Grey Nailhead Three-Piece Suit, meanwhile, is classic, well-made and eye-catching. Again, the nailhead texture and the coloured ties distinguish the suit.
Pictured above: The Steve Nash Grey Three-Piece Nailhead Suit, $579, Gold Dot Tie, $49, Steve Nash Abstract Swirl Pocket Square, $39
The Steve Nash Collection is not only a snazzy collection designed by an NBA legend who happens to have excellent taste, it’s also a call to arms for innovative designers and tailors. Online bespoke suits may be the new wave. At least in the future, we’ll all look this good.
Where to get the look? No further than your own computer, at The Steve Nash Collection on Indochino’s website.