Supporting A Better Fit


How many times have we seen men re-adjusting themselves to reposition the family jewels? A bend here, squat there, shimmy and shake just to put it all back into a comfortable place.

Let me introduce you to SAXX Underwear Co. This brand of underwear provides the perfect support all men long for. Created by Trent Kitche who enjoys an active lifestyle and playing sports. He found that his junk was consistently getting irritated while being active, so he decided to do something about it. His concept of creating underwear with parallel side panels to provide pocket like room was pitched on Dragons Den. Although Trent lost every vote except, Arlene Dickenson’s, he was the winner of the viewer’s choice and won $50.000. In the first season of launching his brand, SAXX received $300,000 in orders.

I spoke with Liliana Mann who is the owner of Linea Intima a well-known lingerie company with location all over Canada. Although Linea Intima is known for their sexy lingerie and custom bra fittings they are now getting recognized for selling SAXX Underwear in every one of their locations. Liliana explained the amazement men experience when trying on a pair of SAXX underwear. “It’s a commando feeling without actually going commando, every man that tries on this underwear doesn’t want to wear anything else.”  Liliana proceeded to explain that SAXX comes in numerous styles, colors and fabrics. Some fabrics include; modal, cotton, wicks, polyester and wool.
For those of you whom need some support while on the court Lilana recommend the SAXX pro elite pair. It has a silicon material around the leg providing a snug feeling so there is no movement under your basketball shorts. Made out of a polyester material that allows you to breathe as well as keeping you dry and cool.

For more information on SAXX Underwear Company please visit 

It is also available at Linea Intima, which is located at Bayview Village and various locations around the GTA.

This is the perfect time to get a sexy comfortable pair for your special man. Believe me his package will thank you later.


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