COP THIS: Nike Introduces The New Lebron 12

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Nike and LeBron James have officially revealed the new LeBron 12 shoe at the company’s Portland, Oregon headquarters. According to its blog post, the brand leaned heavily on scientific testing from Nike’s Sport Research Lab to ensure the shoe’s design accounts for the needs of its athletes. The first official colourway, NSRL, was inspired by the LeBron 12’s lab-grown origins and pays homage to the researchers behind it.

Driven by data and testing, the design features new levels of cushioning, support and flexibility. On the outsoles, it sports several explosiveness-enhancing Nike Zoom Air bags (those hexagonal things) placed over the foot’s pressure points for accelerated motion. As for additional support, Nike tapped its Flywire technology to create a harnessed upper flanked by Hyperposite wings for targeted reinforcement when changing direction.

According to Nike, several colourways will be available when the shoe is released. The first, NSRL, will be out October 1 in China and October 11 globally. The other six will drop between Oct. 30, 2014 and Dec. 20, 2014.
 
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