Corporations hungry to be associated with celebrity have already laid claim to NBA players’ feet, but recently they’ve proven that they’re determined not to stop there. The next battle for million-dollar NBA endorsement contracts is being waged for the wrists of professional basketball players, as luxury timepiece manufacturers set their sites on ballers-turned-horlogers. Only top-tier talents get their own signature timepieces, however. Here are seven NBA players who have won the rights to custom wrist game.
It took a surprisingly long while for arguably the NBA’s most stylish baller to get his own timepiece. Russell Westbrook’s Zenith 48-millimetre chronograph went public earlier this month, with manufacturing limited to only five pieces. Westbrook took part in its design, which features an El Primero 4054 movement, automatic winding and a 50-hour power reserve. Day and month are displayed at the three o’clock, below which lies Westbrook’s own signature. It comes with a matching blue alligator strap and retails for $11,900 US.
Brand: Audemars Piguet
LeBron James signed onto Audemars Piguet more than two years ago, and has his received a signature timepiece worth $51,500 US. His Royal Oak Offshore Chronograph from Audemars Piguet comes in several variations, most notably one featuring a 42-millimetre, 18-carat pink gold case with anthracite dial. A chronograph complication captures hours, minutes and seconds, while another displays the date.
Dwyane Wade and Kobe Bryant
Hublot is the only brand that can claim two NBA players on its roster—then again, the Swiss company is the NBA’s official timekeeper. Dwyane Wade and Kobe Bryant have both been tapped as the company’s official brand ambassadors. Both Wade and Bryant have received their own variation of Hublot’s King Power chronograph, while Wade recently celebrated the release of his Classic Fusion Dwyane Wade piece.
Danny Green also has a timepiece with his name on it—five of them, in fact. The NBA champion’s signature series from Holler features five different face designs inspired by his career, from his college days through to his current gig playing for San Antonio. The watch is housed in a 55-millimetre steel case, and sits on the wrist with a silicon strap.
Brand: Citizen Watch
Apparently, Kyle Lowry’s performance during last year’s playoffs did not go unnoticed. The Toronto Raptors point guard revealed his new endorsement deal with Citizen Watch over Instagram four weeks ago. Lowry may potentially have a watch of his own design on the way, along with the honour of being one of the few ballers in the league deemed hot enough to get his own wrist piece.