CHECK THIS: LeBron James Named Forbes’ Most Valuable Athlete Brand

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Photo: Keith Allison/Flickr/Creative Commons

In a move that will surprise no basketball fans, Forbes has ranked the Cleveland Cavaliers’ LeBron James the world’s most valuable athlete brand. The two-time NBA Champion and former Miami Heat player’s $37-million empire one-upped golf’s Tiger Woods ($36 million) and tennis’ Roger Federer ($32 million), who placed second and third, respectively. Five-time NBA champion Kobe Bryant of the Los Angeles Lakers also made the top 10 with an estimated value of $15 million.

See who else made the Forbes Fab 40 (hey, we didn’t pick the name) right here.

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