New NBA Endorsement Deals You May Have Missed

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Not all endorsements NBA players sign involve multi-million dollar deals, and that’s okay. Some players are new to the sponsorship game, and their marketing potential is just being discovered. In other cases, brands are trying something new by inking deals with some of the most well-known athletes in the world. Here are some recent deals that snuck under the radar.
 
 
 
Kyle Lowry and Sport Chek

The Toronto Raptors’ newest All-Star has finally gotten the respect he deserves (and the marketing mojo that comes with it). Kyle Lowrys’ new two-year deal makes him the face of athletic apparel retailer Sport Chek’s new All Sweat Is Equal Campaign by ad agency Sid Lee. It couldn’t have come at a better time, with Canadian basketball fever at an all-time high.

 
 
 

Amir Johnson and Canada Goose
Canada’s iconic winter apparel company, Canada Goose, owes its success to the country’s seemingly endless, brutal winters—and now, Amir Johnson. The Raptor signed on with the brand late last year. According to the brand’s website, his inimitable social media skills helped land him the gig.

 
 
 
Klay Thompson and ANTA Shoes

BodyArmor Sports Drink, which counts Kobe Bryant among its major stakeholders, announced Thursday that Klay Thompson has signed on to promote its beverages. However, Thompson’s more interesting new deal took place across the pond, in China. He signed an endorsement deal with shoe and apparel company ANTA just ahead of All-Star Weekend, during which he debuted his first pair of signature shoes. Not bad for a four-year player.

 
 

Kevin Durant and Sonic Drive-In

The award for strangest player-brand match-up goes to Kevin Durant, who signed on with the purveyors of greasy deliciousness at Sonic Drive-In late last year. His involvement with the Oklahoma City-based brand will not be limited to the use of his face and fame—he’ll also help the restaurant chain develop new healthy menu options.
 
 
 
Russell Westbrook and Mountain Dew Kick Start

If you’re like us, you’ve left Mountain Dew’s caffeine-laden green concoction in the early aughts, where it belongs. However, Russell Westbrook, a noted fan of the drink, has signed a multi-year deal with the Pepsi brand to promote its one-year-old Kick Start energy drink. As if Westbrook needed more energy out on the court.

 
 

Kevin Love and Starter Clothing

One thing Starter Clothing is not is another Nike or Adidas, so when the company added superstar Kevin Love to its roster of brand ambassadors late last year, the lack of media firestorm was understandable. The classic affordable athletic brand tapped him to promote its Starter Pro Series collection and appear in their nation-wide ad campaigns.
 
 
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COMMENTS

Flav at 14 Feb 2017

These players are very talented but the money they get paid is ridiculous

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