The Toronto Raptors’ newest All-Star has finally gotten the respect he deserves (and the marketing mojo that comes with it). Kyle Lowrys’ new two-year deal makes him the face of athletic apparel retailer Sport Chek’s new All Sweat Is Equal Campaign by ad agency Sid Lee. It couldn’t have come at a better time, with Canadian basketball fever at an all-time high.

 

Amir Johnson and Canada Goose
Canada’s iconic winter apparel company, Canada Goose, owes its success to the country’s seemingly endless, brutal winters—and now, Amir Johnson. The Raptor signed on with the brand late last year. According to the brand’s website, his inimitable social media skills helped land him the gig.

 

BodyArmor Sports Drink, which counts Kobe Bryant among its major stakeholders, announced Thursday that Klay Thompson has signed on to promote its beverages. However, Thompson’s more interesting new deal took place across the pond, in China. He signed an endorsement deal with shoe and apparel company ANTA just ahead of All-Star Weekend, during which he debuted his first pair of signature shoes. Not bad for a four-year player.

 

Kevin Durant and Sonic Drive-In

 

If you’re like us, you’ve left Mountain Dew’s caffeine-laden green concoction in the early aughts, where it belongs. However, Russell Westbrook, a noted fan of the drink, has signed a multi-year deal with the Pepsi brand to promote its one-year-old Kick Start energy drink. As if Westbrook needed more energy out on the court.

 

Kevin Love and Starter Clothing

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