The Carter Effect

The Carter Effect/TIFF

Vince Carter Documentary Steals the Show at the Toronto Film Festival

On Saturday night, the Toronto International Film Festival felt Vinsanity.

A thrilling documentary produced by Sean Menard, TIFF was able to get a closer look at the greatest basketball superstar to ever don a Toronto Raptors uniform. Nearly 20-years ago, a 22-year old Vince Carter burst out onto the NBA scene. A highly touted prospect out of North Carolina, Carter very quickly became the face of basketball in Canada.

And in 1998, ‘Air Canada Carter’ entered the building and Vinsanity was born.

In his latest documentary, Menard chronicles the rise of the Toronto Raptors franchise incorporating the pivotal role which was held by Carter during the team’s infancy. As a Raptor, Carter was more than just basketball. He transcended pop-culture. He became Drake before Drake. He was Toronto.

The galvanizing documentary looks through it all, while including an interview with Vince Carter himself. From his historic 2000 NBA Slam Dunk performance, to his relationship with cousin and now Hall of Famer Tracy McGrady, to his ugly divorce with the team which he put on the map, and lastly to his humble returns and attempts at reconciliation.

Menard attempted to produce a documentary that not only paid homage to one of the biggest names in Canadian sports, but to also demonstrate the true beauty that is the city of Toronto.

Red Carpet Views. #Tiff17 | #WeTheNorth

A post shared by Toronto Raptors (@raptors) on

The 42nd annual TIFF was a celebrity-filled spectacle, bringing in stars from sports, music, and film alike. From George Clooney, to Drake, to LeBron James, Masai Ujiri along with past and current Raptors’ players, the festival was a can’t-miss event.

Ironically, the man of the hour was missing from the official screening – Vince Carter was not present.

Staying on the theme of humble returns, even former Toronto Raptor Chris Bosh made an appearance back in the city that drafted him in 2003. Bosh, who has not played in the NBA since suffering his latest bout with blood-related health problems, is to this day one of the biggest superstars in Toronto Raptors history.

@ChrisBosh doing his thing at #TheCarterEffect x #TIFF17.

A post shared by UNINTERRUPTED (@uninterrupted) on

With ‘King James’ in the building alongside the Raptors Global Ambassador Drake, it was a night that will never be forgotten.

Ma new Franz. #TheCarterEffect Thanks @thescottyo

A post shared by Delaire Nicholson (@delairenicholson) on

A must-see film for every Raptors fan, The Carter Effect was truly incredible!



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