Chosen 1

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Chosen 1

Nike Releases New Commercial on the Eve of LeBron’s 8th Straight Finals

On the eve of LeBron James’ eighth straight NBA Finals appearance and ninth overall, Nike has released a new commercial celebrating the Cleveland Cavaliers superstar.

James has been signed to Nike since his Draft year back in 2003 and has a lifetime contract with the brand that reportedly pays him of upward of a billion dollars. In the short, nearly minute-long commercial, a teenage LeBron enters a tattoo shop and asks for one tattoo in particular: “Chosen 1”.

“You sure this is what you want,” the tattoo artist asks. James replies with a “yes sir.”

The NBA Finals are set to commence tonight as the Cavaliers are set to battle the Golden State Warriors for a fourth consecutive season. The Warriors have the edge, winning two of the last three matchups.

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