Business Cut Short

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Business Cut Short

With Warriors Sweep, ABC Network Turns out to be Biggest Lower

If you thought LeBron James was mad after Game 1, think about how mad the ABC Network was.

The television network hosting the 2018 NBA Finals increased its cost of advertisement from 2017 and what followed was insane profit. An ad spot for Game 3 averaged $634,627 per unit, up by nearly $30,000 from 2017. Extrapolating this information across an entire night showed that with each game the Finals was cut short by, the network lost as much as $50-million.

According to AdWeek, the upfront cost per unit was estimated at $679,000 for 2018, up from the $535,325 price tag of last year.

Doing the math, the network missed out on a potential $150-million.

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