NBA Announces Key Partnership

Beats By Dr. Dre x NBA

NBA Announces Global Partnership with Beats By Dr. Dre

I don’t know about you, but the NBA started their school year off with a bang.

On Wednesday, the League announced a global partnership with Beats By Dr. Dre, the leading global brand of premium headphones founded by rap legend and music producer Dr. Dre and Jimmy Iovine. According to the new marketing and merchandising partnership, Beats will become the official headphones, wireless speakers, and audio partner of the NBA, WNBA, G League, as well as USA Basketball.

The partnership will come in affect in October 2018.

“Beats revolutionized the music industry and has become one of the most innovative and culturally-influential brands in the world,” said NBA Commissioner Adam Silver.  “Through our partnership, we have an exciting opportunity to merge sports, pop culture and technology to deliver unparalleled experiences and premium products to our fans.”

LeBron James, Draymond Green, and James Harden are just a few of the prominent names on a star studded Beats by Dr. Dre roster.

“The NBA and its players have long been significant drivers of global culture.  Basketball, music, and style speak as one voice: Julius Erving became a style icon, Allen Iverson cemented hip hop’s place on and off the court and LeBron James is breaking new music every day…the list goes on and on,” said Luke Wood, President of Beats by Dr. Dre.  “This partnership with the NBA is the perfect alignment for Beats. It feels like coming home.”

Beats will also have the opportunity to collaborate and establish independent deals with NBA teams.

“I always want to be the best and work with the best. That’s why I joined the Beats fam – they have the best headphones and they made them a style icon when no one else thought of electronics that way,” Harden.  “Whether I’m traveling, working out or decompressing after a game, I can’t imagine listening to anything without them. Beats loves basketball and always works to tell the stories of their favorite players.  I’m excited to see what they do with the NBA.”

Dr. Dre and the NBA are clearly been putting in some work in the lab!


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