Kicks Incorporated (Video)

Sneaker Con Takes over Toronto

A Multi-Million Dollar Industry Run by Teenagers

Earlier in October, one of the World’s biggest sneaker shows took Toronto by storm.

Sneaker Con is full two-day event in one of the world’s meccas of sneaker culture, some of the greatest kicks were out on full display. From the Air Jordan 1s and Air Max 97s all the way to the unique Adidas Yeezys. The love for sneakers is an expensive hobby that has taken over the minds of every age group – it is an addiction that has gone out of control. It is a multi-billion dollar industry that¬†continues to create products that every single person must own.

Not only was the Sneaker Con all about seeing some of the grandest shoes in the industry, it also gave us an opportunity to really see what this event is all about.

Kids as young as 11 and 12 years of age have the opportunity to be young entrepreneurs – buying and reselling, trading and hustling shoes worth upwards of $1000. The kids are able to learn incredibly valuable life skills such as responsibility and leadership – they are all now part of a continually growing sneaker community.
Sneaker Con was truly a breath of fresh air!


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