Introducing the Iso-Cam

NBA x Twitter

NBA, Twitter Partnership to Allow Fans to Stream NBA Game on Twitter

There’s a neat new way to watch NBA games.

The NBA has announced that Twitter will begin to livestream the second half of selected games using a method called an iso-cam. The is-cam will be locked in and focused on one player throughout the game. Twitter viewers will be able to vote on the NBA on TNT’s officially Twitter page during the first half of games for who they want to follow via iso-cam in the second half.

If the player is to get benched or fouls out, the iso-cam will shift to show the typical mid-court angle.

The NBA has announced a streaming partnership with Twitter, which will include 20-NBA games, one of which being a playoff contest. The initial experiment will go live during the 2019 NBA All-Star Game.

I’ll take my chances and guess LeBron James will be the first inaugural pick.



Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Full Capacity

07 Apr 2021

Top Shot Takeover

06 Mar 2021

Contact Tracers

02 Jan 2021

Lowry's New Toy

27 Oct 2020

  • Raptors’ Corner

  • Video Highlights

  • Facebook

  • Top Internet Presence by:

  • Twitter

  • Pick N Pod

  • Shop

  • Featured Video

    Oops, something went wrong.


    Bryant-Nike Partnership Over
    20 Apr 20210 comments
    New Face of Ownership
    17 Apr 20210 comments
    Empower Through Education
    02 Apr 20210 comments


    Read all tweets

    © 2016 BallnRoll

    Web Solutions by: CO4 Computing Inc