Atop the NCAA

Atop the NCAA

NCAA’s Louisville More Valuable than Three NBA Franchises

The Louisville basketball program sits atop the 2018 Forbes’ list of most valuable college hoops programs. The University brought in a staggering $23 million in profit this past year, down from an average of $30.4 million over the previous three years, in large part due to the NCAA corruption scandal in late 2017.

Kentucky, Louisville’s fierce cross-state rival, ranked a close second on the list, with Indiana, Duke and Kansas rounding out the top five.

You can find the full rankings here.

Likely to the astonishment of many, Louisville’s $23 million in profit for 2018 is actually more than the Cleveland Cavaliers, Oklahoma City Thunder and Charlotte Hornets!

You may be asking yourself if this says more about the less profitable NBA franchises or top college basketball programs, and I would argue the latter! College hoops, in particular the prestigious programs, have continued to expand their brands and grow to unprecedented levels.

However, with so much profit being generated it definitely raises questions and concerns regarding how this money is being spent and who is pocketing it. For the Cardinals’ players to not even get a portion of the $23 million pie is unbelievable.


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