Cuban Speaks Out

Cuban Speaks Out

Dallas Mavericks Owner Offers his Opinion on ‘One-and-Done’ Rule

The feisty Dallas Mavericks owner and billionaire mogul had his say on the ‘one-and-done’ rule with NCAA players. According to Cuban, players who are good enough coming out of high school and have a strong social media presence should choose to play in the G League and develop their craft there instead going to college for a year.

“If you’re a strong enough brand and a good enough basketball player, you’re crazy…if you don’t take the [$125,000 salary] in the NBA G-League and do your own marketing deals because at that point players aren’t constrained by the NBA players association,” Cuban said.

Cuban went on to reiterate the importance of social marketing and how it can shape the trajectory for top basketball prospects

“Pick a very popular player that has a couple million Instagram followers. You can go right to the G-League and probably sign a multi-million dollar shoe deal. Why wouldn’t you do that instead of going to college?…They already have followings. They can sell merchandise. They can do marketing. They are already Instagram and online influencers. They can finally get paid for that… the world has changed.”

I would, to some extent, disagree with Cuban as it seems he is taking too much of a business-centric view. I believe that a player playing a full year on a top team in the NCAA can a) market himself to a far bigger audience on a far bigger stage and b) improve his game significantly more, than in the G-League.

Take Trae Young, for example.  Coming into Oklahoma last year, he was very lightly recruited and not much was expected out of him. Two months into the season, he was the face of NCAA Basketball. Putting up incredible numbers on highlight-reel plays, he used the NCAA platform to showcase his talents which ultimately led to him being the 5thpick in this past year’s draft.

Should NCAA players be compensated? Yes, they probably should, and I agree with Cuban on that point, but there are also plenty of advantages to spending a year playing for the likes of Mike Krzyzewski and Roy Williams for storied franchises like Duke and North Carolina, that Cuban hasn’t considered.


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