Fresh Start

Ball Hires New Agent

Los Angeles Lakers’ Guard Lonzo Ball Hires New Representation

After cutting ties with agent Harrison Gaines, Los Angeles Lakers point guard Lonzo Ball is set for a fresh chapter in his career, hiring Hollywood agency, Creative Artists Agency (CAA).

“After thinking about this decision over the last few weeks, I concluded that CAA made the most sense for my career both on and off the court,” Ball said. “With CAA now in place to manage my basketball career, I can focus my attention and energy on training for the upcoming season.”

Ball claims that his split with Gaines- who had been with him since he left UCLA to turn pro in 2017 – had nothing to do with the lawsuit against Big Baller Brand co-founder Alan Foster. Ball is, of course, suing Foster for damages of ‘at least 2million’, missing from Ball’s personal and business accounts.

Ball had reportedly met with several different agencies prior to making his decision. Speculation continues to grow that Ball could sign a deal with Nike following one of his recent posts on Instagram.

View this post on Instagram

Moving on to bigger and better #MyOwnMan

A post shared by Lonzo Ball (@zo) on

CAA is a well-renowned agency representing many prominent Hollywood names and media figures. In the NBA, the company’s list of clients includes Chris Paul, Dwayne Wade, Donovan Mitchell, Karl-Anthony Towns, Joel Embiid, Devin Booker and Paul George.


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