The Ultimate Sneaker War

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The Fight for Zion May Create Biggest Sneaker Bidding War Ever

It didn’t take long for the high-flying freak of nature known as Zion Williamson to take the basketball world by storm.

The Duke Blue Devils star may have been ousted out of the NCAA National Tournament in a heartbreak, but he won’t be on the losing end of things for much longer. The former sports marketing executive best known for his time with Nike, Sonny Vaccaro predicted that Williamson will receive a rookie record endorsement deal from a sneaker company once he turns eligible.

“In my lifetime, I think it’s going to be the biggest bidding war ever done,” said Vaccaro.

The previous mark was set by LeBron James back in 2003, the Akron native would go onto sign a seven-year deal worth $87-million with Nike. James has since signed a lifetime contract with the shoe brand. Kevin Durant signed a seven-year deal worth $60-million with Nike back in his rookie campaign.

“If Zion doesn’t change, I predict that he will be the first basketball athlete at 18 years old that the world is rooting for to become a billionaire. I say billionaire, very easily. He is going to have an opportunity to be the face of every company and every major corporation. He is the most marketable person I’ve seen, for a lot of different reasons.”

Nike, Adidas, Puma, and Under Armour among others are all expected to fight over Williamson.

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