Dominating the Market

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NBA, NBPA Announce Partnership with Highlight Games

Gambling is taking over the sporting world and the NBA realizes it.

On Wednesday morning, the league and the NBPA have announced a partnership with Highlight Games Limited, a company that has created a first-of-its-kind virtual sports betting game, NBA Last 90, that will utilize NBA highlights as well as footage. The game is set to make its debut in the NBA next season.

Combining two of the most popular forms of entertainment today in virtual gaming as well as gambling, the NBA continues to make incredible business moves as it looks to dominate every market imaginable.

The NBA is doing exactly what they must to grow the sport internationally to all ages and people of all interests.

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