Toronto Raptors Costing McDonalds Millions
We know that the Warriors are currently losing 3-1 in the finals. We also know that Warriors Mark Stevens had to pay a $500, 000 fine for his antics in Game 3. But perhaps, the biggest losers of all are McDonald’s. Yes, McDonald’s.
Prior to the start of the season (and the acquisition of Kawhi Leonard), the fast-food franchise started a partnership promotion with the Raptors, promising free medium fries to all Ontarian’s whenever the Raptors made 12 three-pointers in a game. That decision has cost them $5.8 million.
No purchase necessary! You can claim your free medium fries with the My McD’s app in-restaurant or through mobile order after 11:00 AM the day after the Toronto Raptors score 12 or more 3-pointers! 🏀🍟 https://t.co/06TSdv7n6B
— McDonald's Canada (@McDonaldsCanada) January 23, 2019
With the additions of Kawhi Leonard, Danny Green, Marc Gasol and others, along with a more up-tempo system initiated by new coach Nick Nurse, the Raptors have scored twelve three-pointers or more in 44 games in the regular season and 10 times in the playoffs. It’s safe to say that no one, including McDonald’s, expected the success that the Raptors have had this season.
With that said, it may not be so bad for McDonald’s. After all, people are required to download the app to receive the fries, so the company believes that the promotion will pay off in the long run. Also, any association with a team currently as popular (and valuable) as the Raptors can only be beneficial.
As for us Raptors fans, let’s hope that the threes are falling in Game 5 and that we could enjoy our first ever NBA title celebration with some more free fries!