Raptors Sued


Monster Energy Files Lawsuit Against the Toronto Raptors Over Logo

There’s the battle onthe court with the Warriors we all know about. Then there’s now also a battle in the court with energy drink powerhouse, Monster.

In somewhat bizarre fashion, Monster Energy has filed a lawsuit arguing that the Raptors logo infringes on Monster’s claw brand. Documents filed with the U.S. Patent Office’s trial and appeal board show that Monster believes the Raptors logo is too similar to their own.

The Monster logo features three jagged vertical gashes, predominantly in the colour green with a black background. Since 2014, the Raptors logo has been a basketball with three diagonal claw gashes.

“Monster has sold billions of dollars worth of goods under its mark,” say the company’s documents. Monster will be damaged by registration of the Raptors in that the mark will dilute the distinctive qualities of Monster’s mark… and will lesson the ability of Monster’s mark to distinguish its goods.”

Objectively speaking, I am no legal expert, but I don’t think Monster has much of a case here. Sure, both logos feature these claw-like gashes, but one logo doesn’t necessarily resemble the other. Stranger things have occurred, but in my view, the Raptors should get the win in court as well!


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.


Much Needed Win

15 Dec 2019

The Ma Fuzzy Story

13 Dec 2019

Fun Guy Reigns

12 Dec 2019

Raptors Snap Skid

10 Dec 2019

  • Raptors’ Corner

  • Video Highlights

  • Facebook

  • Top Internet Presence by: BrandsWon.com

  • Twitter

  • Pick N Pod

  • Shop

  • Featured Video

    Oops, something went wrong.


    A Heroic Return
    12 Dec 20190 comments
    NBA Thanksgiving 2019
    29 Nov 20190 comments
    Rookie Spotlight: Dewan Hernandez
    14 Nov 20193 comments


    Read all tweets

    © 2016 BallnRoll

    Web Solutions by: CO4 Computing Inc