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Steve Ballmer not Ruling Out Major Changes to the Los Angeles Clippers

Steve Ballmer wants to make a statement as an NBA owner.

A statement so loud that his imprint on his franchise will be felt for years to come. Not only does he envision moving the Clippers out of the Staples Center to Inglewood by 2024 into a brand new, state-of-the-art arena, but he may be looking into making even more drastic changes.

“We have a once-in-a-lifetime chance to really step our identity up another level. I don’t anticipate making a change, but we have a once-in-a-lifetime opportunity, and that is the kind of thing you somehow do in consultation with your fans,” said Ballmer.

Ballmer has not ruled out anything to this point and may even look to change the team’s logo, colours, or even the name.

“I want to at least try to make digital technology a vehicle for pushing the sports viewing experience forward. If that’s not part of a relationship we can have with our partner — because most of the partners want digital rights in addition to cable rights — that to me is an issue.”

The Clippers have no plans to remain the little brothers of the Los Angeles Lakers.

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