Michael Jordan, Jeanie Buss, Others Unite to Launch New Tequila Brand
Often times, it’s really nice to live an upscale lifestyle.
Moreover, often times, certain people become the unlikeliest business partners.
Foes on the court, a number of NBA executive have decided to come together to launch a brand new premium tequila brand, Cincoro Tequila. The executives in question are Charlotte Hornets owner Michael Jordan, Los Angeles Lakers owner Jeanie Buss, Milwaukee Bucks co-owner Wesley Edens, Boston Celtics governor Wyc Grousbeck and his wife Emilia Fazzalari.
Talk about a super team!
JUST IN: Michael Jordan, Celtics owner Wyc Grousbeck, Lakers owner @JeanieBuss and Bucks owner Wes Edens launch new @cincorotequila. Prices: $70 for Blanco, $90 for Reposado, $130 for Anejo & $1600 for Extra Anejo. pic.twitter.com/MGKdhuUERU
— Darren Rovell (@darrenrovell) September 16, 2019
The group of NBA executives came up with the idea back in 2016 after a dinner during which they discovered a mutual love for tequila. So as any super wealthy business people, they decided to link up for a new business idea.
Cincoro reportedly offers four different versions, retailing from $70 dollars for unaged tequila and going up to $1,600 for the 40-44 month aged version of the alcoholic beverage.