DraftKings Becomes NBA’s Authorized Sports Betting Operator
Sports betting is the name of the game and it’s taking over the entire industry.
On Monday morning, the NBA and DraftKings Inc. announced a new multi-year partnership, ensuring the sports betting giant to be the authorized sports betting operator of the league moving forward.
“NBA games are among the most captivating, dramatic and widely-consumed sports entertainment products globally, and the advocacy of the league around legal sports betting further demonstrates its consistent foresight to innovate for the betterment of the fan experience,” said Ezra Kucharz, chief business officer at DraftKings. “The correlation between sports betting and fan engagement is proven, and we look forward to the opportunities that being an Authorized Gaming Operator of the NBA will unlock for consumers.”
As per the deal, DraftKings will have access to the league’s betting data starting this season.
“We are excited to team with DraftKings, who has established itself as one of the leaders in the sports betting landscape in the U.S. and has a passionate NBA following,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA. “Our partnership will provide our fans with an authentic and enhanced gaming experience and help us further protect the integrity of our games.”
Sports betting has become one of the most popular forms of entertainment in the world and the NBA is very strategically jumping all over it.