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Fred VanVleet Signs Deal with AND1, Becomes New Face of the Brand

The accolades are never-ending for one Fred VanVleet.

After coming alive in the back half of the 2019 NBA Playoffs, the VanVleet brand has skyrocketed to new heights, especially after garnering recognition for his play in the Finals with an MVP vote.

This season marked another key victory for VanVleet who has been seen wearing AND1 sneakers throughout the first few weeks. Nick DePaula of ESPN reports that VanVleet has signed an endorsement deal with the shoe company, which will also elevate him to the new face of the brand. The financial terms of the deal have not become known to the public at this time and there is no word on whether a signature shoe is in the works.

VanVleet has been enjoying a breakout season with the Raptors, averaging 17.1 points and 7.6 assists per game, while shooting a brilliant 40.6 percent from long range. After being view as a focal part of the team’s second unit for the past few years, VanVleet has locked up a new role as a starter.

The 25-year old guard is set to become a free agent at the conclusion of the season.

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