Luka’s Brand is Booming


Luka Doncic Set to Sign a 5-Year Endorsement Deal with Jordan Brand

Luka Doncic is very quickly transforming into one of the biggest superstars in the game.

In just his second year in the league, the reigning Rookie of the Year has elevated the Dallas Mavericks into playoff contention and has even earned Player of the Month honours, cementing himself in the midst of this year’s MVP race. Averaging close to a 30-point triple-double, the international sensation is skyrocketing into superstardom over night.

Every superstar needs a shoe deal and Shams Charania of The Athletic reported earlier in the day that Doncic is nearing a lucrative five-year endorsement deal with the Jordan Brand. The financial terms of the deal have not been disclosed.

Doncic has played the entire season without an apparel deal after his previous contract with Nike expired. Doncic initially signed the Nike deal in his final season overseas when he played with Real Madrid.

Both Puma and Under Armour were two other brands extremely interested in Doncic’s services.


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