NBA Investing in AI


NBA Partners with GameOn Technology to Enhance Fan Experience

Tech is the name of the game and as we move forward, the NBA will look to utilize artificial intelligence and machine learning as methods of pushing its business agenda.

Earlier in the month, the NBA announced a new partnership with an AI chatbot company GameOn Technology, which will grant fans the ability to engage with the NBA through Facebook Messenger to deliver in-game highlights. The chatbot will also be able to delivery game updates, scoring alerts, and even GIFs. Moreover, the fans will be able to customize the experience however they desire.

“The NBA chatbot provides another way for NBA fans to engage with our league when it is convenient for them,” said Coleen Kane, NBA Director, Emerging Technology. “We are fortunate to work with GameOn to create a truly personalized experience.”

The NBA chatbot will be powered by a platform called ChatOS.

“The NBA has worked tirelessly to expand its reach across borders and formats to make it widely accessible to more of the world. The NBA chatbot is the latest example of the league’s successful efforts to expand how they connect with new and existing fans in innovative ways,” said Kalin Stanojev, co-founder and chief product officer at GameOn. “NBA fans now have another format to engage with the league that’s mobile and flexible; it provides the NBA with new ways to deliver rich, immersive action while providing fans with more dynamic content and more control over how they interact with the NBA.”

GameOn was a company founded in 2014 and has very quickly built a name within the sporting industry, partnering with massive brands such as Arsenal F.C., Sky Sports, the NHL and the PGA Tour.

“Since the launch of our first sports chatbots and with recent leagues coming on board like the NHL and PGA TOUR, we’ve seen more sports brands begin to realize the incredible power of chat to create an entirely new, more dynamic fan experience,” said Alex Beckman, co-founder, and CEO of GameOn. “As fan consumption behaviors continue to shift, and as brands seek new ways to deliver content to them wherever and whenever we will continue to explore more partnerships like this one with the NBA.”

For the NBA, it’s all about staying ahead of the game.


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