NBA, Fashion Brand Giant Louis Vuitton Announce Global Partnership
On Wednesday, the NBA and Louis Vuitton announced a global multiyear partnership, assuring the French fashion giant to become the first travel case provider for the Larry O’Brien trophy.
“Louis Vuitton and the NBA are both icons and leaders in their respective fields, and the joining of the two promises exciting and surprising moments, forging historic memories together,” said Louis Vuitton Chairman and CEO Michael Burke. “Louis Vuitton has long been associated with the world’s most coveted trophies, and with this iconic partnership the legacy continues – victory does indeed travel in Louis Vuitton!”
The deal marks the first time the fashion brand has partnered with a North American sports league.
“The NBA Finals is defined by iconic players and memorable performances, culminating with the presentation of The Larry O’Brien Trophy,” said NBA Deputy Commissioner and Chief Operating Officer Mark Tatum. “The tradition, heritage and identity of Louis Vuitton create a natural synergy with the NBA, and this partnership provides a unique and befitting way to showcase our championship trophy to our fans around the world.”
The announcement was made ahead of the NBA Paris Game 2020, which will feature the Charlotte Hornets and the Milwaukee Bucks. The game is slated to be played this Friday at the AccorHotels Arena.