Nike Suspends Online Sales Of All Kobe Bryant-Related Products
Kobe Bryant has been and continues to be one of Nike’s most popular brand ambassadors.
As news broke of his untimely passing, Nike looked to honour Kobe by suspending the online sales of all Bryant-related products. The move is Nike’s attempt to limit the opportunity for secondary markets to capitalize on the former Laker great’s death by selling as much Bryant related merchandize as possible.
“We extend our deepest sympathies to those closest to Kobe, especially his family and friends,” Nike said in a statement. “He was one of the greatest athletes of his generation and has had an immeasurable impact on the world of sports and the community of basketball. He was a beloved member of the Nike family. We will miss him greatly. Mamba forever.”
A definite classy move on the part of Nike.
Kobe joined the brand back in 2003.