Making it Official

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NBA Announces New Partnership with Athletic Brand New Balance

In what was yet another big day for the NBA, as the league announced a new multi-year global partnership with New Balance, turning the athletic brand into an official marketing partner of the NBA.

“New Balance officially re-entered basketball when NBA Finals MVP Kawhi Leonard walked on court for the NBA All-Star Game in 2019,” said Chris Davis, Vice President of Global Marketing at New Balance.  “Now, one year later, we are excited to further solidify our position in the global basketball community by collaborating with the NBA as an official long term, strategic partner in order to continue to enhance our position as a leading athletic brand. This relationship ingrains New Balance into the NBA’s global presence, a fandom and culture that transcends sport and is significantly larger than the game of basketball.”

New Balance has experienced incredible growth in the basketball world over the past year.

Behind an impressive and wildly creative media campaign surrounding one of the more introverted superstars in Kawhi Leonard, the New Balance stock has absolutely skyrocketed in the past calendar year. Of course Leonard, the company’s face of basketball, also led the Toronto Raptors to an NBA championship, which was a great help on the business end of things as well.

“We are excited to welcome New Balance to our family of global partners,” said Dan Rossomondo, NBA Senior Vice President, Media and Business Development.  “We look forward to working with New Balance as the brand develops its basketball footprint and continues to establish itself in the market with recent high-profile player signings and new products.”

A big business move by both parties!

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