Zion in Hot Water


Ford of Prime Marketing Sports Suing Pelicans Rookie Zion Williamson

To the surprise of absolutely no one, the recruiting process of a five-star super prospect had some shady ongoings underneath the table.

Over a year later, detail appears to be coming to light as Gina Ford and Prime Marketing Sports, Zion Williamson’s former marketing company representatives, are filing a lawsuit against the New Orleans Pelicans prized rookie and his new representatives, Creative Artists Agency (CAA).

Ford is seeking $100 million in damages claiming that Williamson violated their initial five-year contract to sign with CAA. Ford and her lawyers are also pushing for the 19 year old star to admit to “[demanding] and [receiving] gifts and economic benefits from persons acting on behalf of Duke University (directly and/or indirectly) to influence [Williamson] to attend Duke University to play basketball.”

Per report, Williamson’s parents both wanted economic benefits from the school as well.

Williamson’s attorney refuted the claims made in the lawsuit, stating that the deal violated the North Carolina’s Uniform Athlete Agents Acts due to the fact that Prime Marketing Sports was not a certified by the NBA Players Association, nor was it registered as an agent in North Carolina or Florida at any point in time. Ford’s motion to dismiss Williamson’s charges were denied back in April.

Williamson signed a deal with CAA on May 30 2019, less than a month before being selected first overall in the 2019 NBA Draft.


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